Reaching Millions of People On The Move
Biggest Reach
96% of US residents ages 16 and older are exposed to outdoor advertising each week.
Always On
Outdoor advertising is on 24 hours a day and captures more viewers than any other medium.
Drive Behaviors
70% of people who have seen a billboard report making a purchase afterwards.
Impact
55% of people report being “highly engaged” with the messaging in an outdoor advertisement.
Big Inventory
We have 400+ billboards throughout Iowa, Indiana and Illinois, including Chicago!
Legacy
Founded in 1996, WC Media is an independent family owned and operated business.
Why Outdoor?
Outdoor advertising dates back to the 1800’s and has become the highest rated, most cost effective form of advertising. It cannot be turned off or ignored, blocked or filtered. It is “always on” when buyers are most impressionable during their daily commutes. As a result, outdoor advertising is far more memorable than any other advertising medium.
It is estimated that Americans are in their cars an average of 18 hours per week, which gives billboards the ability to reach a mobile market faster and easier than any other type of media. Among consumers who viewed billboards in the last month, 40% visited an advertised restaurant and 39% visited an advertised store.
When added to a media mix, outdoor advertising amplifies your message in a creative format with the highest possible reach and frequency. Your overall marketing strategy is enhanced with higher ratings points and greater impressions, while simultaneously lowering your overall cost per thousand and cost per point. What does that mean for advertisers? Your ad budget goes farther and reaches more people with outdoor advertising.