96% of US residents ages 16 and older are exposed to outdoor advertising each week.
Outdoor advertising is on 24 hours a day and captures more viewers than any other medium.
70% of people who have seen a billboard report making a purchase afterwards.
55% of people report being “highly engaged” with the messaging in an outdoor advertisement.
We have 400+ billboards throughout Iowa, Indiana and Illinois, including Chicago!
Founded in 1996, WC Media is an independent family owned and operated business.
Outdoor advertising dates back to the 1800’s and has become the highest rated, most cost effective form of advertising. It cannot be turned off or ignored, blocked or filtered. It is “always on” when buyers are most impressionable during their daily commutes. As a result, outdoor advertising is far more memorable than any other advertising medium.
It is estimated that Americans are in their cars an average of 18 hours per week, which gives billboards the ability to reach a mobile market faster and easier than any other type of media. Among consumers who viewed billboards in the last month, 40% visited an advertised restaurant and 39% visited an advertised store.