Reaching Millions of People On The Move

1164 Rt. 29 Owaneco NBT

Biggest Reach

96% of US residents ages 16 and older are exposed to outdoor advertising each week.

1137 1701 Wabash Ave. WBT

Always On

Outdoor advertising is on 24 hours a day and captures more viewers than any other medium.

1336 Rt. 24 El Paso WBT

Drive Behaviors

70% of people who have seen a billboard report making a purchase afterwards.

1304 I-70 MM36 EBT


55% of people report being “highly engaged” with the messaging in an outdoor advertisement.

1314 Rt. 125 Beardstown NBT

Big Inventory

We have 400+ billboards throughout Iowa, Indiana and Illinois, including Chicago!

1141 Veterans Parkway Springfield NBT


Founded in 1996, WC Media is an independent family owned and operated business.

Why Outdoor?

Outdoor advertising dates back to the 1800’s and has become the highest rated, most cost effective form of advertising. It cannot be turned off or ignored, blocked or filtered. It is “always on” when buyers are most impressionable during their daily commutes. As a result, outdoor advertising is far more memorable than any other advertising medium. 

It is estimated that Americans are in their cars an average of 18 hours per week, which gives billboards the ability to reach a mobile market faster and easier than any other type of media. Among consumers who viewed billboards in the last month, 40% visited an advertised restaurant and 39% visited an advertised store.

When added to a media mix, outdoor advertising amplifies your message in a creative format with the highest possible reach and frequency. Your overall marketing strategy is enhanced with higher ratings points and greater impressions, while simultaneously lowering your overall cost per thousand and cost per point. What does that mean for advertisers? Your ad budget goes farther and reaches more people with outdoor advertising.

Steuart Henderson Britt

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”

Jef I. Richards

“Creativity without strategy is called art, creativity with strategy is called advertising “

Marshall McLuhan

“Advertising is the greatest art form of the 20th century “

Leo Burnett

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief."

James Randolph Adams

“Advertising is the principal reason why the business man has come to inherit the earth”

Mark Twain

"Many a small thing had been made large by the right kind of advertising."

Calvin Coolidge

“Advertising is the life of trade.”

Jef I. Richards

“Advertising is the ‘wonder’ in Wonder bread”

William Allen White

“Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions “

Thomas Babington Macaulay

“Nothing except the mint can make money without advertising.”

Antony Johnston

“Advertising is a nebulous beast at the best of times”

Karl Lagerfeld

“I always loved Advertising. If I hadn’t been in fashion, I’d have been in advertising."

Nicholas Johnson

“A viewer who skips the advertising is the moral equivalent of a shoplifter”